Its pretty safe to say that when advertising your product or service that you are going to get a better response if you are able to target a group of people that are directly interested in your products and would actually buy them. Its common sense really, but so much of marketing is based around throwing a message out there and it not being displayed in front of the right people.
So when we got introduced to Ezine advertising we saw the benefits immediately. You’ve probably seen them around, maybe you’ve even subscribed to one? Basically they are online newsletters or magazine similar to the traditional print ones you see when your shopping. All done online and sent to the subscribers email box and will contain all sorts of information (articles, press releases, offers, etc).
So, looking back at the fact at the start. If your to make sales, generate leads or whatever, you want your advertisements going to the right audience. Ezine advertising allows you to pick an Ezine with a very specific audience. The benefit is they have all subscribed by their own will already, so its clear they have a definite interest in the subject. So every person that open that email with your ad in there you know will potentially want to buy or participate in your offer. Simple right?
Well not so easy in they way you need to find these Ezines to advertise in. To do this there are two ways, the hard graft which involves looking through the search engines for your target market coupled with the work Ezine or Newsletter to find the best ones to advertise in. You would then opt into the ezine and wait to see it arrive in your email box and what quality the ezine is.
There are directories out there that are full of the various Ezines in different niches with all pricing info and circulation numbers, The Directory Of Ezines for example.
And when you think of the benefits of such targeted advertising and the amount of new people that are going to be subscribing to your list or buying your product / service that you KNOw they are intrested in then this can be very powerful.