#1 How is this different from traditional marketing?

Traditional marketing is about pushing your message to potential customers and hoping they see it. Social media marketing is about pulling in loyal customers with engaging content so you know you have them when it’s time to push out your message.

#2 Where does all this content come from?

We do most of the work. Since we advocate talking about more than just your business, we research and develop content for you. Of course, we ask you what you can provide and encourage you to do so. Once we have all of the content, we will strategically craft the message, schedule it, and publish it.

#3 Why not do this in-house?

Why should you when you can have a strategic partner with proven results at a fraction of the cost of doing it yourself? Effective social marketing takes time and skill. Leverage our well-trained staff to get the results you desire.

So when we got introduced to Ezine advertising we saw the benefits immediately. You’ve probably seen them around, maybe you’ve even subscribed to one? Basically they are online newsletters or magazine similar to the traditional print ones you see when your shopping. All done online and sent to the subscribers email box and will contain all sorts of information (articles, press releases, offers, etc).

So, looking back at the fact at the start. If your to make sales, generate leads or whatever, you want your advertisements going to the right audience. Ezine advertising allows you to pick an Ezine with a very specific audience. The benefit is they have all subscribed by their own will already, so its clear they have a definite interest in the subject. So every person that open that email with your ad in there you know will potentially want to buy or participate in your offer. Simple right?

Well not so easy in they way you need to find these Ezines to advertise in. To do this there are two ways, the hard graft which involves looking through the search engines for your target market coupled with the work Ezine or Newsletter to find the best ones to advertise in. You would then opt into the ezine and wait to see it arrive in your email box and what quality the ezine is.

There are directories out there that are full of the various Ezines in different niches with all pricing info and circulation numbers, The Directory Of Ezines for example.

And when you think of the benefits of such targeted advertising and the amount of new people that are going to be subscribing to your list or buying your product / service that you KNOw they are intrested in then this can be very powerful.

Benefits of using Paid Search:

• Increase overall sales + conversions.
• Quick Results, compared with other forms of marketing.
• Already used successfully by competitors.
• Increase targeted traffic to the website.
• Generate an excellent return on investment, once the campaign is fully optimized.
• Gain extra insight for your overall Search Marketing campaign
• Gain extra insight for website structure (how to drive conversions/extra visitors).
• Eliminate wasted time and budget by attempting to manage it in–house.
• Build brand credibility/exposure – by generating thousands of Ad impressions.

When engaging in a paid search campaign, there are two costs involved. The first is a management fee – paid directly to the management company. This pays for our specialists to manage and continually monitor/improve the performance of the campaign. The second cost is paid directly to Google, via the Adwords interface.

The amount you will need to spend depends on your niche and business objectives. We here at Scott Digital Media can recommend a suitable budget.

Why use Scott Digital Media to manage your campaign?

• Google Adwords Certified Partner Company – Fully verified.
• Dedicated, experienced in–house paid search team. UK based.
• Currently achieving thousands of conversions per day for a worldwide client base.
• Compared with our competition, we are more dedicated to helping you succeed over the long term.
• Over 100 active paid search campaigns actively running on a long term, ongoing basis.
• Excellent integration with our other marketing services (SEO, Social Media, Content Generation etc.)

For more info on Adwords PPC Campaign Management with Scott Digital Media and to download our brochure Click HERE

Here are 14 things Social Media will do for your business.

1. Increase Brand Awareness

Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.

Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

2. Spy on the Competition

Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve. Just make sure to provide a better deal than whatever they have going on.

3. Pitch Products in a More Human, Social Way

Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help grow your number of return customers.

4. Bring Attention to Your Products

Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.

5. Increase Customer Loyalty And Trust

Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in you, which will make them do business with you rather than your competition. It will also improve the chances of customer recommendations.

6. Listen to Your Customer’s Opinion

Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

7. Conduct Market Research

Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.

8. Strengthen Customer Service

Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you money on long distance customer service phone calls.

We are experts in search marketing and wanted to bring something different to the table when it comes to SEO. It seems the only option when you look at the services out there are the standard packages, that work for some websites, but not all… We know each and every website is unique and has its own requirements, objectives etc. So we have decided to offer a couple of new services that will sky-rocket your website to page one.

We provide Risk Free SEO for those on a tight budget and maybe sceptical due to a not very successful service they have received in the past. We decided that we’d put our money where our mouths are and set a cut off point where if your website isn’t ranking on page one we’ll give you 100% of your money back – no hassle - no questions asked!

We also offer great value SEO Packages designed to rank your website across multiple search terms on page one. Just like most other SEO companies but we believe we have selected the perfect mix of onsite and offsite optimizations to give your website that boost.

We also offer Custom SEO Packages for those that know what they need or want from an SEO package. Just let us know and we’ll get back to you with a quote – custom made to your website.

Our last service is SEO link building, these packages are a great affordable price and achieve great results. Perfect for maintaining your websites rankings or building your rankings.

All work is transparent and we tell you exactly what you will get with each package, be sure to check out the page on Search Engine Optimization services and if you like get in touch where we can discuss your website and what we can do for you.